Clothing Industry (Zara and H&M)

The biggest thing I learned today was that Zara and H&M "change" their inventory out every week. Other stores including Target, Forever 21, and Topshop participate in this "fast fashion" technique too. The fast fashion industry is really nice because it allows for not everyone to have the same kinds of clothing in an specific area. But it is controversial because usually the clothing is not quality material. Therefore it is cheaper and will be easier to "ruin." This causes the buyer to only be able to wear the shirt a couple of times before having to throw it away. I also learned that there are people who predict fashion trends. One girl in particular is named, Nina Stotler, she travels the world hunting for the next big fashion trend. She goes to different fashion shows, retail stores, and conventions in hope of finding a new trend. I think this job would be difficult because there is always uncertainty about knowing whether or not the trend will actually become popular. In an article I read, she said that the hardest part of her job was traveling. I thought this would be the best part being able to go to different parts of the world and meet different types of people. But, she claims that all the traveling becomes time consuming and difficult after a while. In conclusion, I learned about trend forecasting and about a variety of stores fast fashion approach to business.

This is a picture of some companies who participate in "fast fashion."