Economics and Advertising with the Radio

After researching about the radio in the 1930s, I learned that the main reason the radio was a great advertising medium was because it was free, most everyone had access to it, and it was a way for people who could not listen to hear the advertisements. In an article on Ad Age I found that since radio advertisements worked so well and more people were buying the products, it created a phenomenon called overproduction. Overproduction means that companies are producing lots of items at a lower cost. In another article on Ad Age I learned that by 1939, Proctor and Gamble was the leading advertiser. The company was spending about $11.2 million in magazine advertisements, radio advertisements, and in newspaper advertisements. General Foods was second in line. They were spending about $7.2 million in advertising. I am so amazed at how much money these companies spend just n getting people to buy their products.

This is a radio from the 1930s